SuaiTu
Agritourism that celebrates the countryside of Suaita, Santander
- Client
- SuaiTu
- Year
- 2022
- Services
Branding
- Role
- Branding
SuaiTu is an initiative dedicated to celebrating the work of the farmers of Suaita, Santander, Colombia. It offers guided agritourism experiences that immerse visitors in the traditions and everyday life of the local farming community.
The proposal called for something traditional that echoed the experience the brand offers, resulting in a cohesive, elegant, and minimalist visual universe that highlights the cultural richness of the Suaita municipality.
The process included research and a naming exercise, tested with different target groups—from tourists to locals—followed by the design of the corporate identity and a striking graphic style for social media.
Takeaway
SuaiTu proves that brands rooted in place connect: a traditional visual universe, true to the Santander countryside, that gives farm-based agritourism the dignity it deserves.
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