Santísimo Sabor
Portfolio
Branding

Santísimo Sabor

A rebrand for a family-run restaurant

Client
Santísimo Sabor
Year
2022
Services

Branding

Role
Branding

Santísimo Sabor is a family-run business in Bogotá led by chef Juan Sebastián Triana.

Santísimo Sabor — piece 1

The restaurant team agreed the business needed a change, and there was no better place to start than redesigning the corporate identity. They opted for something modern, upbeat, and innovative—able to stand out from the local competition while striking a balance with the exquisite dishes served at the restaurant, connecting with their target audience the right way and building lasting loyalty.

The system was applied across everything from stationery to the menu and the restaurant's communication pieces, making sure every touchpoint breathed the same culinary personality.

Santísimo Sabor — piece 2
Santísimo Sabor — piece 3
Santísimo Sabor — piece 4
Santísimo Sabor — piece 5
Santísimo Sabor — piece 6
Santísimo Sabor — piece 7
Santísimo Sabor — piece 8
Santísimo Sabor — piece 9
Santísimo Sabor — piece 10
Santísimo Sabor — piece 11
Santísimo Sabor — piece 12
Santísimo Sabor — piece 13
Santísimo Sabor — piece 14
Santísimo Sabor — piece 15
Santísimo Sabor — piece 16
Santísimo Sabor — piece 17
Santísimo Sabor — piece 18
Santísimo Sabor — piece 19
Santísimo Sabor — piece 20

Takeaway

Rebranding a family business calls for tact: refreshing the image of chef Juan Sebastián Triana's restaurant without erasing its history was the project's real achievement.

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