Branding

SM Plásticos

Plastic with purpose

Client: SM Plásticos
Year: 2025

Services: Branding
Role: Branding

Plastic with purpose. Branding for a company reinventing plastic through sustainability: a solid, honest, and memorable visual system that communicates responsibility without losing its warmth.

Takeaway

"Plastic with purpose" is not a slogan: it's a visual system that communicates sustainability honestly, without slipping into visual greenwashing.

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