Portfolio
BrandingUX/UI

Flow

AI trading journal: complete brand and platform

Client
Flow
Year
2025
Services

Branding

UX/UI

Role
Branding · UX/UI

Flow is journaling software for traders where AI helps you sharpen your discipline, packed with robust features and a built-in marketplace.

Flow — piece 1

For this project I built a coherent, adaptable brand along with the platform's entire UI, giving trading-world products a fresh perspective and setting Flow apart in the market.

Flow — piece 2
Flow — piece 3
Flow — piece 4
Flow — piece 5
Flow — piece 6
Flow — piece 7
Flow — piece 8
Flow — piece 9

Takeaway

In a category saturated with dark charts and clichés, visual differentiation is strategy: Flow is recognizable at first glance.

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