Finnecto
AI-powered corporate purchasing, spending, and payments
- Client
- Finnecto
- Year
- 2024
- Services
Branding
UX/UI
- Role
- Branding · UX/UI
Finnecto, a company headquartered in Chile, has expanded its services across Latin America, reaching key markets like Colombia, Mexico, and Peru. Its platform is built to streamline and automate the way companies manage purchasing and payments—clearing out the chaos tied to processes like requisitions, purchase orders, and invoicing, and replacing it with an organized structure that boosts operational efficiency.
The project began with the ambitious challenge of completely redesigning their brand. This process covered not only the visual identity but also the creation of corporate presentations, brochures, and investment decks that captured the company's new personality. Every visual piece was developed with a focus on modernization, clarity, and aesthetic appeal—essential qualities for a company looking to stand out in a competitive tech market.
A crucial part of this transformation was building their digital platform and website, where carefully considered animations and details came together to deliver a smooth, professional user experience. Beyond the design, the website was also fully coded, ensuring it was completely functional, intuitive, and aligned with the needs of their clients.
Finnecto is a Chilean company operating across Latin America, streamlining how businesses manage corporate purchasing and payments. I led the complete redesign of their brand and built their website and digital platform—combining visual identity, corporate collateral, and development to deliver a modern, clear, and functional experience. Through this work, Finnecto strengthened its market presence and competitiveness.
The website for this project was developed entirely by me and is currently live in production, achieving 99% fidelity to the prototype designed in Figma.
Takeaway
A full rebrand that spans from brand to product proves its worth when the system holds up across every touchpoint: identity, an AI-powered platform, and sales collateral all speaking the same language.
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