Portfolio
BrandingAudiovisual
Bridge Markets
From a generic graphic language to an identity with meaning
- Client
- Bridge Markets
- Year
- 2024
- Services
Branding
Audiovisual
- Role
- Branding · Visual Direction
Bridge Markets got a complete overhaul of its graphic language: from something generic to an identity with purpose and meaning. The new system draws on concepts from chess and the markets —strategy, precision, trust— and comes through in its website, its presentations, its internal products, and the quality of its videos.
Audiovisual pieces
Takeaway
A financial brand is judged by the trust it projects: giving it a clear concept turned every piece —from a presentation to a video— into an argument in its favor.
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