Abrok
Bringing order to real estate through a single platform
- Client
- Abrok
- Year
- 2022
- Services
Branding
- Role
- Branding
Abrok is a project currently in development that sets out to change the real estate world and bring order to it with a platform for managing the sale and rental of properties.
The brand called for something innovative that went beyond the visual, also bringing the concept to the fore; in this case we started from “Abrir bien” (Abrok) —to open well— inspired by the doors found on most properties.
For this project I developed the corporate identity and the creative naming process, aiming in both to stand out from today's market competition.
Takeaway
Starting from the concept of “Abrir bien” took the brand beyond the visual: Abrok shows how intentional naming brings order to every identity decision for a real estate platform.
Next project
DeepSignals
Identity and app for a trading community built to innovate