Parqui
Brand and app redesign for parking solutions
- Client
- Parqui
- Year
- 2022
- Services
Branding
UX/UI
- Role
- Branding · UX/UI
Parqui is a project created as a redesign of a brand called "Zona de parqueo," which provides digital parking solutions in the city of Bogotá through an app.
The brand was redesigned from its name to its visual identity and the app's UI design, conveying trust and modernity to a service so widely used in Bogotá and promoted by the city's mayor's office.
You can access the functional app prototype by clicking the button below.
Takeaway
Renaming and redesigning "Zona de parqueo" into Parqui shows the reach of strategic branding: a shorter name, a modern identity, and a coherent UI elevate how an everyday service is perceived.
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